Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso

Maredia, M K and Reyes, B and Ba, M N and Dabire, C L and Pittendrigh, B and Bello-Bravo, J (2017) Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso. Information Technology for Development. pp. 1-32. ISSN 0268-1102

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This article explores an innovative approach to deliver information about new agricultural technology that combines a versatile and potentially lower cost method of developing animated videos with another low-cost method of sharing it on mobile devices (i.e. mobile phone). It describes a randomized controlled field experiment conducted in Burkina Faso to evaluate the effectiveness of animated videos shown on mobile phone compared with the traditional extension method (live demonstration) in inducing learning and adoption of two post-harvest technologies among low-literate farmers. Results suggest that video-based training was as effective as the traditional method in inducing learning and understanding. For technologies that farmers were already aware of animated video shown on the mobile phone was also as effective as live demonstration in inducing adoption. However, in transferring new technologies, the traditional method was more effective in inducing adoption at p < .10, but not at p < .05. Potential role of mobile phone-based videos as part of the agricultural extension system is discussed.

Item Type: Article
Divisions: Research Program : West & Central Africa
Uncontrolled Keywords: Agricultural extension, Animated video, Mobile phone, Information and communication technology (ICT), Randomized controlled trial (RCT), Technology adoption, Educational videos, Agricultural extension system, Farmers, Farming Communities, Developing countries, Learning, African countries, ICT for agricultural development, Mobile phone-based videos
Subjects: Others > Information Technology
Others > Agriculture-Farming, Production, Technology, Economics
Others > African Agriculture
Others > Information and Communications Technology
Depositing User: Mr Ramesh K
Date Deposited: 21 Apr 2017 03:50
Last Modified: 21 Apr 2017 03:50
Official URL:
Acknowledgement: The opinions expressed in this article are those of authors alone. The U.S. Agency for International Development or the Legume Innovation Lab grant management office played no role in the study design, in the collection, analysis and interpretation of data, and in the writing of this article. The authors are thankful to farmers who graciously gave their time to participate in this study, to extension agents in Sourou and Passore who implemented the experiment, and to the enumerators, Koussoube Souleymane, Sanon Apolline, Kabore Adama, Ouedraogo Theodore, Waongo Antoine and Tarpidiga Simon, who helped in data collection.
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