Customized Information Delivery for Dryland Farmers

Chakravarty, A and Sumanthkumar, V and Patil, M D (2018) Customized Information Delivery for Dryland Farmers. In: Digital Technologies for Agricultural and Rural Development in the Global South. CABI, UK, pp. 25-33. ISBN 9781786393364

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This chapter presents a case study from India of a knowledge database which assembles a wide range of agricultural data relating to land holding, soil analysis, cropping patterns, past yield and fertilizer use. The case demonstrates how mobile phones are used to relay information to farmers. Particular attention is paid to investigating how a multiplicity of agencies, both government and private, can make use of such data. Because agencies and farmers themselves require tailored information packages, the 'broadcasting' of information is of limited value; rather 'narrowcasting' targeted information serves the farmers' needs better and it is more likely that the farmers will act upon the advice. The chapter assesses the use of tablets made available to farmer facilitators, for uploading/updating farmer data as well as downloading and sharing information with the farmers, and relaying information to experts in other locations.

Item Type: Book Section
Divisions: Research Program : Asia
Research Program : Innovation Systems for the Drylands (ISD)
Uncontrolled Keywords: agronomy, arid lands, case studies, crop management, databases, diffusion of information, dry farming, fertilizers, information services, mobile telephones, soil analysis, information dissemination, information sources
Subjects: Others > Agriculture
Others > Drylands Agriculture
Others > Information and Communications Technology
Others > Digital Agriculture
Depositing User: Mr Ramesh K
Date Deposited: 15 May 2018 09:11
Last Modified: 15 May 2018 09:11
Acknowledgement: UNSPECIFIED
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