Communication Strategies for Building Climate-Smart Farming Communities

Mandapati, J M (2018) Communication Strategies for Building Climate-Smart Farming Communities. In: Handbook of Climate Change Communication: Vol. 2 Practice of Climate Change Communication. Climate Change Management book series (CCM) . Springer, pp. 373-384. ISBN 978-3-319-70065-6

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Farming communities across the globe, especially in the drylands of Asia and Africa, are already facing the effects of climate change. With droughts, unseasonal rains and unpredictable dry spells becoming more frequent, reaching farmers with timely climate information and cropping advice is crucial as are coping strategies to face future climate shocks. There is also an urgent need to create, among farming communities, an awareness on reducing agricultural greenhouse gas emissions (GHGs) which contribute to a third of all human-generated GHGs. For this, holistic communication strategies that use best available technologies and target not just farmers but link all the stakeholders along the agricultural value chain are needed. Working for over 40 years in the semi-arid tropics with varied partners, ICRISAT has developed resilient dryland crops and a pool of climate-smart technologies besides researching on biofuels as alternatives for fossil fuels. These technologies are being implemented in locations across sub-Saharan Africa and Southeast Asia. This article records the various approaches used, lessons learnt and successes achieved in building climate smart villages/communes that restore/nurture the environment, use scientific innovations and climate information for cropping decisions, diversify livelihoods, link to markets, influence policy makers and ultimately make agriculture profitable.

Item Type: Book Section
Divisions: Strategic Marketing and Communication
Series Name: Climate Change Management book series (CCM)
Uncontrolled Keywords: Communication strategies, Climate change, Farming communities, Greenhouse gas emissions , Agricultural greenhouse gas emissions, ICRISAT, Scientific innovations, Climate information, Resilient dryland crops, Climate-smart technologies, Cropping advice, Climate change adaptation, Climate change communication
Subjects: Others > Climate Adaptation
Others > Climate Mitigation
Others > Agriculture
Others > Climate Risk
Others > Climate Smart Agriculture (CSA)
Others > Climate Resilient Technologies
Others > Agriculture-Farming, Production, Technology, Economics
Others > Climate Change
Others > Information and Communications Technology
Depositing User: Mr Ramesh K
Date Deposited: 16 Apr 2018 06:04
Last Modified: 16 Apr 2018 06:09
Acknowledgement: I would like to thank ICRISAT staff Ms Joanna Kane-Potaka, Director, Strategic Communication and Marketing; Scientists—Dr. Anthony Michael Whitbread, Program Director, Innovation Systems for the Drylands, Dr. Suhas P. Wani, Research Program Director, Asia Program and Theme Leader, IDC; Dr. Sabine Homann-Kee Tui, Senior Scientist, Markets, Institutions, Nutrition & Diversity; Birhanu Zemadim Birhanu, Scientist, Land and Water Management; and Dr. Samuel Tetteh Partey, Scientist, Climate Change, Agriculture and Food Security (CCAFS); and all contributors to the ICRISAT Happenings newsletter for sharing information used in this article.
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