Consumer surveys for sorghum and finger millet in Kenya and Tanzania. Socioeconomics Discussion Paper Series 10

Schipmann-Schwarze, C and Orr, A and Mafuru, J and Mulinge, W (2013) Consumer surveys for sorghum and finger millet in Kenya and Tanzania. Socioeconomics Discussion Paper Series 10. [Socioeconomics Discussion Paper Series]

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Sorghum and finger millet are two important cereal crops for farmers in semi-arid areas in Eastern Africa. Both crops are traditionally cultivated for home consumption, but in recent years market demand has increased. This offers new opportunities for smallholders to commercialize production, which is seen as a pathway for prosperity in the dry lands. The HOPE project aims to support smallholder commercialization in Eastern Africa. Understanding consumption patterns for sorghum and finger millet is important for this objective. The purpose of the consumer survey in Kenya and Tanzania was to provide an overview of sorghum and finger millet consumption compared to maize and wheat, and to understand reasons for consumption and non-consumption, in order to help develop strategies to promote sorghum and finger millet consumption. In Kenya, a total of 454 consumers were interviewed. Two urban centres (Nairobi and Kisii) and two rural locations (villages nearby selected urban locations), one each in a sorghum and finger millet production and non-production area were selected for the survey. At each location, consumers were interviewed at three different market outlets (supermarkets, small retail shops and open-air markets). In addition, Nairobi was stratified into three different strata (low, middle and high income) to capture consumption habits of different income areas of the city. The majority of respondents in Kenya consume sorghum and finger millet on a monthly basis. However, finger millet is more widely consumed than sorghum. For both crops, the highest share of consumers is found in rural areas where the crop is grown. In the case of sorghum, rural areas in non-production zones rank second, followed by urban areas in production zones. Urban areas in non-production zones (Nairobi) have the lowest share of sorghum consumers. For finger millet, urban areas in production zones rank second, followed by rural areas in non-production zones. Nairobi again ranks last. In Nairobi, high income areas have lowest share of sorghum and finger millet consumers. Maize is consumed by almost all respondents and wheat by the vast majority and by a higher share of respondents than sorghum and finger millet. The mean amount consumed in a month is also highest for maize. This holds true in all settings. Wheat ranks second and finger millet and sorghum third and fourth, respectively

Item Type: Socioeconomics Discussion Paper Series
Series Name: Socioeconomics Discussion Paper Series 10
Subjects: Others > Agriculture-Farming, Production, Technology, Economics
Depositing User: Mr Sanat Kumar Behera
Date Deposited: 19 Nov 2013 05:09
Last Modified: 13 Jan 2016 08:34
Acknowledgement: UNSPECIFIED
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