eprintid: 9973
rev_number: 12
eprint_status: archive
userid: 1305
dir: disk0/00/00/99/73
datestamp: 2017-04-21 03:50:14
lastmod: 2017-04-21 03:50:14
status_changed: 2017-04-21 03:50:14
type: article
metadata_visibility: show
creators_name: Maredia, M K
creators_name: Reyes, B
creators_name: Ba, M N
creators_name: Dabire, C L
creators_name: Pittendrigh, B
creators_name: Bello-Bravo, J
icrisatcreators_name: Ba, M N
affiliation: Department of Agricultural, Food and Resource Economics, Michigan State University (East Lansing)
affiliation: Centro Internacional de Agricultura Tropical (CIAT) (Managua)
affiliation: ICRISAT (Niamey)
affiliation: Institut de l’Environnement et de Recherches Agricoles (INERA) (Ouagadougou)
affiliation: Department of Entomology, Michigan State University, Center for Integrated Plant Sciences (East Lansing)
affiliation: Department of Food Science and Human Nutrition, Michigan State University (East Lansing)
country: USA
country: Nicaragua
country: Niger
country: Burkina Faso
title: Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso
ispublished: pub
subjects: S40
subjects: s2.4
subjects: s28
subjects: s37
divisions: CRPS1
full_text_status: public
keywords: Agricultural extension, Animated video, Mobile phone, Information and communication technology (ICT), Randomized controlled trial (RCT), Technology adoption, Educational videos, Agricultural extension system, Farmers, Farming Communities, Developing countries, Learning, African countries, ICT for agricultural development, Mobile phone-based videos
note: The opinions expressed in this article are those of authors alone. The U.S. Agency for International
Development or the Legume Innovation Lab grant management office played no role in the study
design, in the collection, analysis and interpretation of data, and in the writing of this article. The
authors are thankful to farmers who graciously gave their time to participate in this study, to extension
agents in Sourou and Passore who implemented the experiment, and to the enumerators, Koussoube
Souleymane, Sanon Apolline, Kabore Adama, Ouedraogo Theodore, Waongo Antoine and
Tarpidiga Simon, who helped in data collection.
abstract: This article explores an innovative approach to deliver information about new agricultural technology that combines a versatile and potentially lower cost method of developing animated videos with another low-cost method of sharing it on mobile devices (i.e. mobile phone). It describes a randomized controlled field experiment conducted in Burkina Faso to evaluate the effectiveness of animated videos shown on mobile phone compared with the traditional extension method (live demonstration) in inducing learning and adoption of two post-harvest technologies among low-literate farmers. Results suggest that video-based training was as effective as the traditional method in inducing learning and understanding. For technologies that farmers were already aware of animated video shown on the mobile phone was also as effective as live demonstration in inducing adoption. However, in transferring new technologies, the traditional method was more effective in inducing adoption at p < .10, but not at p < .05. Potential role of mobile phone-based videos as part of the agricultural extension system is discussed.
date: 2017
date_type: published
publication: Information Technology for Development
publisher: Taylor & Francis
pagerange: 1-32
id_number: 10.1080/02681102.2017.1312245
refereed: TRUE
issn: 0268-1102
official_url: http://dx.doi.org/10.1080/02681102.2017.1312245
related_url_url: https://scholar.google.co.in/scholar?as_q=Can+mobile+phone-based+animated+videos+induce+learning+and+technology+adoption+among+low-literate+farmers%3F+A+field+experiment+in+Burkina+Faso&as_epq=&as_oq=&as_eq=&as_occt=title&as_sauthors=&as_publication=&as_y
related_url_type: pub
citation:   Maredia, M K and Reyes, B and Ba, M N and Dabire, C L and Pittendrigh, B and Bello-Bravo, J  (2017) Can mobile phone-based animated videos induce learning and technology adoption among low-literate farmers? A field experiment in Burkina Faso.  Information Technology for Development.  pp. 1-32.  ISSN 0268-1102     
document_url: http://oar.icrisat.org/9973/1/Can%20mobile%20phone.pdf