TY - JOUR AV - restricted A1 - Murendo, C A1 - Mutsonziwa, K TI - Financial literacy and savings decisions by adult financial consumers in Zimbabwe UR - http://dx.doi.org/10.1111/ijcs.12318 JF - International Journal of Consumer Studies SN - 1470-6423 PB - Blackwell Publishing N1 - The authors acknowledge FinMark Trust for providing access to the Zimbabwe 2014 FinScope Consumer Survey data set used for this article. The authors take responsibility for all remaining errors. N2 - We use survey data from a sample of 4000 adult financial consumers in Zimbabwe to analyse the determinants of financial literacy and its effect on individual's savings decisions. Results show that women have lower financial literacy than men. Furthermore, individuals' residing in rural areas exhibit lower financial literacy compared with urban financial consumers. Financial literacy and financial services interventions targeting women and rural individuals should be strengthened. Econometric results show that financial literacy positively influences savings behaviour for both rural and urban individuals. Furthermore, financial literacy positively influences informal and formal savings. Policy interventions that foster financial literacy are needed to improve individuals saving behaviours. KW - Financial literacy KW - Savings decisions KW - Financial consumers KW - Personal finance KW - Savings KW - Zimbabwe KW - Savings behaviour Y1 - 2017/01// SP - 95 ID - icrisat9932 EP - 103 VL - 41 IS - 1 ER -