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dc:title "HTML Summary of #7410 \n\nPost-rainy season sorghum consumption in Maharashtra and opportunities for demand enhancement\n\n";
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bibo:abstract "For majority of the households living across Semi-Arid Tropics (SAT) (~f'Il1dia sorghum is an important\r\nstaple in the consumption basket oJllOllseholds besides providingjeed and income security. By and large\r\nsorghum and particlllar~y post rain)' season sorghum is grown as subsistence crop under Itrw yield regimes.\r\nHence, to address the issue of low yield\\' a project on Harnessing Opportunitiesjbr Productivity\r\nEnhancement (HOPE) is envisioned to improve productivity o/post rain,V season sorghum and associatedfactors\r\no/teclmology adoption and improve market access by International Crops Research Instilute\r\nSemi-Arid Tropics (IeR/SAT) and its partners. Improving market access requires carejid understanding\r\nof consumer choices, end-user preferences, processing options to improve product qllali~v and reduce\r\nhouseholdfood processing time. In this context a detailed survey 011 sorghum consumption, its demand\r\nfor variolls uses, consumer preferences, perception am:! price and non-price factors that determine the\r\ndemandfor sorghum in human diets is carried out in Afaharashtra, (TH2stern and lvfarathwada regions)\r\nojIl1dia, lvhich is predomillant~rsorghum growing and consuming region. Evidencefrom the stll{~V indicates\r\nthat post rainy seaSon sorghum is a staplefhr consumption irrespective of household income but\r\nurban consumers are less frequent COllsumers as compared to their rllral counte/parts, Though urban\r\nhOllseholdr; perceive the importance (~lC0l1S11mptiol1 (~ll1l1triellt rich millets like sorghum, lack of time Jar\r\ncooking sorghum bread as both men and women are employed ill urbanlocatiolls; skill sels requiredfhr\r\npreparation; easy availability (~ldiversified ready to eat productsfram rice and lvheat; l1f>n-availability\r\noJ diversified react\" 10 eat products of sorghum have contributed to decline in its consumption, flidue\r\naddition (grading and cleaning) and development of divers~fied reiUtv to use value added products of\r\nsorghum (flow; rawa, flakes etc) are jbzmd to stimulate consumption demand. Sale of cleaned sorghum\r\ngrain in small packs 1:\\' desired by many urban consumers, Unlike barle;~finger millet and maize, private\r\nsector participation for development (~f value added products in sorghum is [OlV. Hence, development qf\r\ndiversified read,.v to use products 'with private sector participation will enable in enhancing the demand\r\nfor sorghum, product choice and l1utriceutical benefits for consumers and improve market access to\r\nfarmers\r\n"^^xsd:string;
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