eprintid: 66
rev_number: 14
eprint_status: archive
userid: 1
dir: disk0/00/00/00/66
datestamp: 2011-06-08 04:10:03
lastmod: 2011-11-14 09:33:26
status_changed: 2011-06-08 04:10:03
type: conference_item
metadata_visibility: show
item_issues_count: 0
creators_name: Ravinder Reddy, Ch
creators_name: Gianqiu, Z
creators_name: Alur, A S
creators_name: Rao, P P
creators_name: Reddy, B V S
creators_name: Gowda, C L L
icrisatcreators_name: Reddy, Ch Ravinder
icrisatcreators_name: Alur, A S
icrisatcreators_name: Rao, P P
icrisatcreators_name: Reddy, B V S
icrisatcreators_name: Gowda, C L L
affiliation: ICRISAT(Patancheru)
affiliation: Liaoning Academy of Agricultural Sciences(Shenyang)
country: India
country: China
title: An Innovative Marketing Model for linking small-scale Sorghum Farmers to Alcohol Industry in China: A case study
ispublished: pub
subjects: s1.4
full_text_status: public
pres_type: paper
agrotags: <b>Agrotags</b>     - farmers | markets | farms | agreements | marketing | productivity | sorghum | contract farming | crops | enterprises <br><b>Fishtags</b>    - drying <br><b>Geopoliticaltags</b> - china | liaoning | asia | oriente | india | andhra pradesh | thailand
abstract: Market access is one of the most critical linkages in farming business for the rural farm households, it is also evident that they are a prerequisite for enhancing agriculture-based economic growth and increasing rural incomes. Rural incomes will not be substantially increased by exclusive emphasis on subsistence food crop production; rather, more market-oriented production systems are needed. These require intensification of agricultural production systems, increased commercialization and specialization of production.
In an effort to address the above production and market related constrains faced by the small-scale sorghum farmers; ICRISAT implemented a project on “Enhanced utilization of sorghum and pearl millet grains in poultry feed industry to improve the livelihoods of small scale farmers in Asia” funded by CFC   in collaboration with the farmers in the dry land areas in Andhra Pradesh and Maharashtra states of India; Shenyang province of China and Suphan Buri ,Kanchanaburi, Nakhon Sawan and Lopburi provinces of Thailand.  
Efforts were made to link farmers to quality inputs supplies, improved low cost production technologies to enhance sorghum productivity. Arrangements were made with public sector banks to extend institutional credit to farmers. The market related constraints were addressed through innovative farmer- market linkages by linking groups of farmers with industrial end users (alcohol industry) by which the farmers were able to get assured and better prices for their farm produce. The innovative marketing linkages through contract farming have yielded positive results. The farmers and partners have gained practical experience in adopting the contract farming model. The lessons learnt in the project in supporting small-scale sorghum producers in accessing markets are interesting and have been able to address market constraints and help farmers in responding to new opportunities resulting in better incomes. This paper presents the experiences of contract farming model in China with alcohol industry.
date: 2011
pagerange: 150-157
event_title: The 1st International Conference on Corn and Sorghum Research and the 34th National Corn and Sorghum Research Conference 
event_location: Thailand
event_dates: April  8-10, 2009
event_type: conference
refereed: TRUE
official_url: http://kucosmap.project.ku.ac.th/
related_url_url: http://scholar.google.co.in/scholar?as_q=%22An+Innovative+Marketing+Model+for+linking+small-scale+Sorghum+Farmers+to+Alcohol+Industry+in+China%3A+A+case+study%22&num=10&btnG=Search+Scholar&as_epq=&as_oq=&as_eq=&as_occt=title&as_sauthors=&as_publication=&a
related_url_type: author
citation:   Ravinder Reddy, Ch and Gianqiu, Z and Alur, A S and Rao, P P and Reddy, B V S and Gowda, C L L  (2011) An Innovative Marketing Model for linking small-scale Sorghum Farmers to Alcohol Industry in China: A case study.  In: The 1st International Conference on Corn and Sorghum Research and the 34th National Corn and Sorghum Research Conference , April 8-10, 2009, Thailand.     
document_url: http://oar.icrisat.org/66/1/market-linkages.pdf