info:oai:icrisat:66info:ofi/fmt:xml:xsd:bookRavinder ReddyChRavinder Reddy, ChGianqiuZGianqiu, ZAlurA SAlur, A SRaoP PRao, P PReddyB V SReddy, B V SGowdaC L LGowda, C L L2011An Innovative Marketing Model for linking small-scale Sorghum Farmers to Alcohol Industry in China: A case studyproceeding