?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=Ch&rft.au=Ravinder+Reddy%2C+Ch&rft.aulast=Ravinder+Reddy&rft.date=2011&rft.title=An+Innovative+Marketing+Model+for+linking+small-scale+Sorghum+Farmers+to+Alcohol+Industry+in+China%3A+A+case+study&rft.genre=proceeding