<mods:mods version="3.3" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mods:titleInfo><mods:title>Medicinal and Aromatic Plants for Diversifying Semi-Arid Tropical (SAT) Systems: A Case of Public Private Partnership (PPP).Global Theme on Agroecosystems         Report No. 44&#13;
&#13;
</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Ch</mods:namePart><mods:namePart type="family">Ravinder Reddy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">S P</mods:namePart><mods:namePart type="family">Wani</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">L M</mods:namePart><mods:namePart type="family">Reddy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">G T</mods:namePart><mods:namePart type="family">Reddy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">P</mods:namePart><mods:namePart type="family">Kopppula</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>In the community watersheds in Asia, with improved water availability farmers diversify their cropping systems with high-value crops for increasing the incomes through efficient use of water and other natural resources. International Crops Research Institute for Semi-Arid Tropics (ICRISAT) is developing sustainable and  economically productive livelihood opportunities in rural areas through crop diversification. To help small&#13;
scale farmers, promising strategies for crop iversification are taken up by linking up with reliable partners who could provide support with production technology and market high-value medicinal and aromatic plants (MAPs) through public-private partnership (PPP) mode. The lead crops selected by farmers that are&#13;
the focus of this case study include lemongrass (Cymbopogan flexuosus), coleus (Coleus forskolii), and&#13;
Aswagandha (Withinia sominifera). The farmers in the project area were resource poor, facing constraints&#13;
such as, poor infrastructure, unscrupulous middlemen, and absence of production technology and reliable&#13;
market for their crops to increase their farm income. By introduction of MAPs through technical backstopping,&#13;
capacity building, and marketing support from private industries, the partnership was developed to benefit&#13;
farmers. As a result of this innovative partnership with private sector, farmers increased their farm income&#13;
as compared to their conventional crops. In addition, rural employment was generated due to the need of post-harvest handling and processing of their crops, more profitable crops were grown, adding product value through village level processing. This holistic participatory process-oriented approach includes new science tools, linking on-station research to on-farm watersheds, thematic and technical backstopping tested successfully on pilot scale in SAT districts of Andhra Pradesh, India, under APRLP-ICRISAT Project.&#13;
</mods:abstract><mods:classification authority="lcc">Agriculture-Farming, Production, Technology, Economics</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2008</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>International Crops Research Institute for the Semi-Arid Tropics </mods:publisher></mods:originInfo><mods:genre>Monograph</mods:genre></mods:mods>