?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Foar.icrisat.org%2F2370%2F&rft.title=Medicinal+and+Aromatic+Plants+for+Diversifying+Semi-Arid+Tropical+(SAT)+Systems%3A+A+Case+of+Public+Private+Partnership+(PPP).Global+Theme+on+Agroecosystems+++++++++Report+No.+44%0D%0A%0D%0A&rft.creator=Ravinder+Reddy%2C+Ch&rft.creator=Wani%2C+S+P&rft.creator=Reddy%2C+L+M&rft.creator=Reddy%2C+G+T&rft.creator=Kopppula%2C+P&rft.subject=Agriculture-Farming%2C+Production%2C+Technology%2C+Economics&rft.description=In+the+community+watersheds+in+Asia%2C+with+improved+water+availability+farmers+diversify+their+cropping+systems+with+high-value+crops+for+increasing+the+incomes+through+efficient+use+of+water+and+other+natural+resources.+International+Crops+Research+Institute+for+Semi-Arid+Tropics+(ICRISAT)+is+developing+sustainable+and++economically+productive+livelihood+opportunities+in+rural+areas+through+crop+diversification.+To+help+small%0D%0Ascale+farmers%2C+promising+strategies+for+crop+iversification+are+taken+up+by+linking+up+with+reliable+partners+who+could+provide+support+with+production+technology+and+market+high-value+medicinal+and+aromatic+plants+(MAPs)+through+public-private+partnership+(PPP)+mode.+The+lead+crops+selected+by+farmers+that+are%0D%0Athe+focus+of+this+case+study+include+lemongrass+(Cymbopogan+flexuosus)%2C+coleus+(Coleus+forskolii)%2C+and%0D%0AAswagandha+(Withinia+sominifera).+The+farmers+in+the+project+area+were+resource+poor%2C+facing+constraints%0D%0Asuch+as%2C+poor+infrastructure%2C+unscrupulous+middlemen%2C+and+absence+of+production+technology+and+reliable%0D%0Amarket+for+their+crops+to+increase+their+farm+income.+By+introduction+of+MAPs+through+technical+backstopping%2C%0D%0Acapacity+building%2C+and+marketing+support+from+private+industries%2C+the+partnership+was+developed+to+benefit%0D%0Afarmers.+As+a+result+of+this+innovative+partnership+with+private+sector%2C+farmers+increased+their+farm+income%0D%0Aas+compared+to+their+conventional+crops.+In+addition%2C+rural+employment+was+generated+due+to+the+need+of+post-harvest+handling+and+processing+of+their+crops%2C+more+profitable+crops+were+grown%2C+adding+product+value+through+village+level+processing.+This+holistic+participatory+process-oriented+approach+includes+new+science+tools%2C+linking+on-station+research+to+on-farm+watersheds%2C+thematic+and+technical+backstopping+tested+successfully+on+pilot+scale+in+SAT+districts+of+Andhra+Pradesh%2C+India%2C+under+APRLP-ICRISAT+Project.%0D%0A&rft.publisher=International+Crops+Research+Institute+for+the+Semi-Arid+Tropics+&rft.date=2008&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Foar.icrisat.org%2F2370%2F1%2FMedicinal_and_aromatic_plants_for_diversifying_Semi-Arid_tropical_%2528SAT%2529_systems__a_case_of_public_private_partnership.pdf&rft.identifier=++Ravinder+Reddy%2C+Ch+and+Wani%2C+S+P+and+Reddy%2C+L+M+and+Reddy%2C+G+T+and+Kopppula%2C+P++(2008)+Medicinal+and+Aromatic+Plants+for+Diversifying+Semi-Arid+Tropical+(SAT)+Systems%3A+A+Case+of+Public+Private+Partnership+(PPP).Global+Theme+on+Agroecosystems+Report+No.+44.++Monograph.+International+Crops+Research+Institute+for+the+Semi-Arid+Tropics+%2C+Patancheru%2C+Andhra+Pradesh%2C+India.+++++