?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Foar.icrisat.org%2F11963%2F&rft.title=Evidencing+what+works+in+developing+new+market+opportunities+for+GLDC+crops&rft.creator=Orr%2C+A&rft.creator=Conti%2C+C&rft.creator=Mausch%2C+K&rft.creator=Hall%2C+A&rft.subject=Smallholder+Farmers&rft.subject=Agricultural+Marketing&rft.description=This+paper+aims+to+cast+light+on+the+effectiveness+of+interventions+to+promote+the+use+of+Grain+Legumes+and+Dryland+Cereal+(GLDC)+crops+by+consumers+and+industry.+Underpinning+this+activity+is+the+hypothesis+that+interventions+which+promote+GLDC+crops+(particularly+in+new%2F+non-traditional+uses)+will+create+new+and+or+more+profitable+and+scalable+market+opportunities+for+smallholder+farmer%2C+increasing+their+income+and+helping+drive+technology+adoption.+These+hypotheses+remain+largely+untested%2C+with+no+systematic+evidence+base+of+the+sort+of+%E2%80%9Cpromotion%E2%80%9D+activities+that+can+create+enduring%2C+inclusive+market+opportunities+at+scale+for+the+small+holder+sector+producing+GLDC+crops.+Here%2C+we+examine+six+case+studies%3A+i)+Global+competition%3A+sorghum+beer+in+Kenya%2C+ii)+The+power+of+incentives%3A+sflatoxin+control+for+groundnuts+in+Malawi%2C+iii)+Marketing+modernity%3A+Smart+Food+in+India+and+Eastern+Africa%2C+iv)+The+Politics+of+pricing%3A+sweet+sorghum+as+a+biofuel+in+India%2C+v)+Too+many+moving+parts%3F+precooked+beans+in+Uganda+and+Kenya%2C+and+vi)+Market-led+plant+breeding%3A+pigeonpea+in+Eastern+and+Southern+Africa.+The+analysis+of+these+case+studies+will+allow+to+draw+five+key+lessons+on+what+works+and+why%2C+and+what+causes+failure%2C+when+implementing+interventions+aimed+at+developing+new+market+opportunities+for+the+GLDC+crops.&rft.publisher=ICRISAT&rft.date=2022&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Foar.icrisat.org%2F11963%2F1%2FEvidencing%2520what%2520works%2520in%2520developing_Sorghum_WPS%25204%2520-%252011%2520Mar.pdf&rft.identifier=++Orr%2C+A+and+Conti%2C+C+and+Mausch%2C+K+and+Hall%2C+A++(2022)+Evidencing+what+works+in+developing+new+market+opportunities+for+GLDC+crops.++Working+Paper.+ICRISAT.+++++