eprintid: 11709
rev_number: 8
eprint_status: archive
userid: 3170
dir: disk0/00/01/17/09
datestamp: 2021-02-19 03:13:47
lastmod: 2021-02-19 03:13:47
status_changed: 2021-02-19 03:13:47
type: article
metadata_visibility: show
creators_name: Chand, K
creators_name: Shalander, K
creators_name: Suresh, A
creators_name: Dastagiri, M B
icrisatcreators_name: Shalander, K
affiliation: ICAR-Indian Grassland and Fodder Research Institute, Jhansi, Uttar Pradesh, India
affiliation: ICRISAT (Patancheru)
country: India
title: Marketing efficiency of vegetables in developing economies:
Evidences for critical intervention from Rajasthan, India
ispublished: pub
subjects: V11
subjects: ag5
subjects: s33
divisions: CRPS4
full_text_status: public
keywords: Group marketing, Infrastructure, Marketing cost, Marketing efficiency, Price spread
abstract: The purpose of the study is to identify the marketing channels, the relative profitability, and marketing efficiency of vegetables in a developing country, India, and identify points for critical intervention. The study uses field level data collected from farmers who cultivate carrot and tomato. Farm level data was collected from 240 farmers, 60 wholesalers (traders/contractors) and 60 retailers. Farmer’s share in consumer’s rupee is about 25% in carrot and 41% in tomato. The marketing efficiency index in prominent channels of 0.33 in carrot and 0.71 in tomato is quite low. The most common and important constraint is the non-adherence of traders with the prescribed auction system leading to lower price realisation to the farmers, followed by excessive deductions from value realised. Suggestions are provided to enhance marketing efficiency.
date: 2020-08
date_type: published
publication: Indian Journal of Agricultural Sciences
volume: 90
number: 8
publisher: Indian Journal of Agricultural Sciences
pagerange: 55-63
refereed: TRUE
citation:   Chand, K and Shalander, K and Suresh, A and Dastagiri, M B  (2020) Marketing efficiency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India.  Indian Journal of Agricultural Sciences, 90 (8).  pp. 55-63.      
document_url: http://oar.icrisat.org/11709/1/IJAS%202020_Marketing%20of%20vegetables.pdf