Outlook on organized retailing of perishable produce in India: cross-city comparisonSAravazhiauthorSNedumaranauthorDBoseauthorPJyosthnaaauthorYPangirajauthorK KSharmaauthorThe purpose of this paper is to estimate the market demand and compare the average market margins for six broad categories of fresh produce in different retail formats across five select cities of the country. It also tries to qualitatively understand the supply chain management practices of these retailers across cities.Food ProductionAgricultural MarketingAgricultural StatisticsAgricultural Economics2019-09EmeraldArticle