<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "The Economics of Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia"^^ . "Ethiopia is a leading producer of chickpea in Sub-Saharan Africa and the crop plays substantial role in household\r\nfood and nutrition security, soil fertility restoration and national export earnings. Recent market studies show that\r\nfarmers often sell chickpea in grain form and it reaches the final consumer through complex and long supply\r\nchannels involving various market actors. However, Green Pod Chickpea (GPCP) marketing is a recently evolving\r\nphenomenon as a niche market, and there has been a considerable boost in its supply over the past five years. The\r\nobjective of this paper is to critically examine the main driving forces behind GPCP marketing and assess whether\r\nit is a viable and sustainable option for smallholder farmers. Despite the relevance of multilayer evidences, the\r\nresearch and development efforts to understand, evaluate and support GPCP marketing scheme are very much\r\nlimited—the issue has not received the attention it deserves. Farmers are still relying on old varieties with very\r\nminimal extension support and the degree to which the niche market would be able to absorb the growing number\r\nof aspiring GPCP market participants is still unclear. In nutshell, there is limited information and knowledge about\r\nthe size and characteristics of GPCP market. To the best of our understanding, this study is the first of its kind to\r\ncritically examine the viability of GPCP marketing scheme, and we hope that the findings could help bridge the\r\nknowledge gap, provide policy inputs and serve as reference for further studies in the area. To answer the research\r\nquestions, we have collected data from chickpea producers, extension workers and market actors, and the data has\r\nbeen analyzed using descriptive and econometric methods. The findings clearly show that GPCP marketing is\r\nvariety-specific: the market strongly favors the localized black and improved Marye varieties mainly due to their\r\ntaste. To make GPCP buying decision, market actors such as consumer and vendors consider certain crop\r\nparameters and attributes including, pod color, pod size, freshness, neatness, pods per plant, variety (Desi or Kabuli)\r\netc. As the multiple regression results show, proximity to market, gender, livelihood status, family size, harvesting\r\nand post-harvesting costs, grain and GPCP price gap, and access to finance are the main factors affecting the\r\namount of GPCP traded. Some farmers sell GPCP out of necessity motivated by cash deficit, whereas others are\r\nhighly market-oriented and put effort to exploit the niche market led by profit maximization. The structure and\r\nfunctioning of GPCP market is quite different from that of grain market: it is less complex and involves few\r\nintermediaries with short supply chain. To widen market base, availing more GPCP products options and value\r\naddition efforts (cleaning, peeling, cooking, roasting, packaging, and labeling) could be crucial entry points.\r\nBesides, the research and extension system should address the concerns of GPCP producers and engage them\r\nduring variety release, training provision and capacity building sessions. To shade more light on the scalability\r\nand future prospect of such marketing scheme, further studies pertinent to its structure and functioning are vital.\r\nAt policy level, mainstreaming it into the food and nutrition product stream could have paramount importance."^^ . "2019-05" . . "10" . "9" . . "Journal of Economics and Sustainable Development"^^ . . . "22221700" . . . . . . . . . . "Y W"^^ . "Zewde"^^ . "Y W Zewde"^^ . . "A"^^ . "Fikre"^^ . "A Fikre"^^ . . . . . . "The Economics of Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia (PDF)"^^ . . . . . "47972-51563-1-PB.pdf"^^ . . . "The Economics of Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #11158 \n\nThe Economics of Targeting and Sustaining a Niche Market: A Case Study of Green Pod Chickpea Marketing in Ethiopia\n\n" . "text/html" . . . "Agricultural Marketing"@en . . . "Chickpea"@en . . . "African Agriculture"@en . . . "Ethiopia"@en . .