eprintid: 11041
rev_number: 19
eprint_status: archive
userid: 1305
dir: disk0/00/01/10/41
datestamp: 2019-01-22 04:49:51
lastmod: 2019-01-22 04:49:51
status_changed: 2019-01-22 04:49:51
type: article
metadata_visibility: show
creators_name: Sumanthkumar, V V
creators_name: Vijayraju, P
creators_name: Sudini, H
creators_name: Kumara Charyulu, D
creators_name: Chakradhar, T
creators_name: Chakravarty, A
creators_name: Rao, K V
creators_name: Madhuri, P
creators_id: Female
icrisatcreators_name: Sumanthkumar, V V
icrisatcreators_name: Vijayraju, P
icrisatcreators_name: Sudini, H
icrisatcreators_name: Kumara Charyulu, D
icrisatcreators_name: Chakradhar, T
icrisatcreators_name: Chakravarty, A
icrisatcreators_name: Rao, K V
icrisatcreators_name: Madhuri, P
affiliation: ICRISAT (Patancheru)
country: India
title: GreenPHABLETTM video for effective information dissemination on hermetic groundnut storage technology
ispublished: pub
subjects: AP1
subjects: II1
subjects: S40
subjects: s1.3
subjects: s29
subjects: s37
subjects: s72
divisions: CRPS2
divisions: CRPS4
full_text_status: public
keywords: Information and communication technologies, ICT tools, agricultural innovations, Andhra Pradesh, India,
groundnut production, Anantapur district, mobile phones, spreading information, dissemination of information
note: The support provided to carry out this study, by the
Research Program Director of Asia, ICRISAT is greatly
acknowledged. We are thankful to the support received from
the partner organizations and farmers engaged in this study.
abstract: Information and communication technologies (ICT) tools can facilitate dissemination of need based and farmer
centric information at an affordable cost to India's rural population. One of the major constraints of groundnut
production is aflatoxin accumulation and insect infestation during storage. In our studies conducted at ICRISAT,
the Purdue Improved Crop Storage (PICS) hermetic storage technology proved effective against insect infestation
and aflatoxin accumulation during storage. To facilitate visual learning of the use of hermetic storage, a five minute
GreenPHABLETTM video (GPV) in the local language was developed at ICRISAT. A 3-month long experiment was
conducted in collaboration with an NGO Samatha of Penugonda in Anantapur district of Andhra Pradesh, India to
assess the dissemination potential of GPV. A survey conducted among 30 farmers who received the video, revealed
that about 80% of farmers received the video from a fellow farmer and only 20 per cent farmers received from the
extension agents. Majority of the farmers received the video on their mobile phones through "Share It" (73.3%) and
13.3 per cent received via "Bluetooth", further 10 per cent reported through "WhatsApp" and while only 3.3%
received it through the computer by USB Copy. After three months, 300 farmers from 40 villages received the GPV,
while our 30 respondents shared the GPV with 150 farmers and screened the GPV to 200 farmers. The experiment
shows that GPV can be an effective tool for spreading information about the groundnut hermetic storage technology
and other agricultural innovations.
date: 2017-12
date_type: published
publication: Journal of Oilseeds Research
volume: 34
number: 3
publisher: Indian Society of Oilseeds Research
pagerange: 241-246
refereed: TRUE
issn: 0970-2776
citation:   Sumanthkumar, V V and Vijayraju, P and Sudini, H and Kumara Charyulu, D and Chakradhar, T and Chakravarty, A and Rao, K V and Madhuri, P  (2017) GreenPHABLETTM video for effective information dissemination on hermetic groundnut storage technology.  Journal of Oilseeds Research, 34 (3).  pp. 241-246.  ISSN 0970-2776     
document_url: http://oar.icrisat.org/11041/1/Journal_of_Oilseeds_Research_34-4-December-2017-Final.pdf