TY  - JOUR
AV  - public
A1  - Sumanthkumar, V V
A1  - Vijayraju, P
A1  - Sudini, H
A1  - Kumara Charyulu, D
A1  - Chakradhar, T
A1  - Chakravarty, A
A1  - Rao, K V
A1  - Madhuri, P
TI  - GreenPHABLETTM video for effective information dissemination on hermetic groundnut storage technology
UR  - http://oar.icrisat.org/11041/
JF  - Journal of Oilseeds Research
SN  - 0970-2776
PB  - Indian Society of Oilseeds Research
N1  - The support provided to carry out this study, by the
Research Program Director of Asia, ICRISAT is greatly
acknowledged. We are thankful to the support received from
the partner organizations and farmers engaged in this study.
N2  - Information and communication technologies (ICT) tools can facilitate dissemination of need based and farmer
centric information at an affordable cost to India's rural population. One of the major constraints of groundnut
production is aflatoxin accumulation and insect infestation during storage. In our studies conducted at ICRISAT,
the Purdue Improved Crop Storage (PICS) hermetic storage technology proved effective against insect infestation
and aflatoxin accumulation during storage. To facilitate visual learning of the use of hermetic storage, a five minute
GreenPHABLETTM video (GPV) in the local language was developed at ICRISAT. A 3-month long experiment was
conducted in collaboration with an NGO Samatha of Penugonda in Anantapur district of Andhra Pradesh, India to
assess the dissemination potential of GPV. A survey conducted among 30 farmers who received the video, revealed
that about 80% of farmers received the video from a fellow farmer and only 20 per cent farmers received from the
extension agents. Majority of the farmers received the video on their mobile phones through "Share It" (73.3%) and
13.3 per cent received via "Bluetooth", further 10 per cent reported through "WhatsApp" and while only 3.3%
received it through the computer by USB Copy. After three months, 300 farmers from 40 villages received the GPV,
while our 30 respondents shared the GPV with 150 farmers and screened the GPV to 200 farmers. The experiment
shows that GPV can be an effective tool for spreading information about the groundnut hermetic storage technology
and other agricultural innovations.
KW  - Information and communication technologies
KW  -  ICT tools
KW  -  agricultural innovations
KW  -  Andhra Pradesh
KW  -  India
KW  - 
groundnut production
KW  -  Anantapur district
KW  -  mobile phones
KW  -  spreading information
KW  -  dissemination of information
Y1  - 2017/12//
SP  - 241
ID  - icrisat11041
EP  - 246
VL  - 34
IS  - 3
ER  -