?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Foar.icrisat.org%2F1093%2F&rft.title=Commercialization+of+Sorghum+Milling+in+Botswana%3A+Trends+and+Prospects&rft.creator=Rohrbach%2C+D&rft.creator=Mupanda%2C+K&rft.creator=Seleka%2C+T&rft.subject=Sorghum&rft.description=Commercial+sorghum+processing+in+Botswana+has+grown+rapidly+during+the+past+decade.+The+number+of+sorghum%0D%0Amillers+has+increased+four-fold%2C+and+sorghum+meal+has+become+competitive+with+maize+in+urban+and+rural+food%0D%0Amarkets.%0D%0AIn+early+1999%2C+ICRISAT+conducted+a+study+of+the+factors+underlying+this+growth%2C+and+the+prospects+for+further%0D%0Amarket+expansion.+The+study+showed+that+growth+was+driven+largely+by+four+factors%3A+the+traditional+consumer%0D%0Apreference+for+sorghum+meal%3B+strong+financial+support+to+millers+from+the+government%3B+the+availability+of+reliable%2C%0D%0Ahigh-quality+supplies+of+grain%3B+and+effective+promot+ion+of+processing+technology+by+a+parastatal+agency.%0D%0AHowever%2C+development+of+the+milling+industry+had+little+impact+on+domestic+sorghum+production.+Productivity+in%0D%0ABotswana+remains+too+low+for+the+crop+to+compete+with+South+African+imports%2C+and+only+2%25+of+the+industry's%0D%0Agrain+purchases+are+grown+domestically.%0D%0AKey+issues+likely+to+affect+future+expansion+include+the+identification+of+alternative+sources+of+grain+supplies%0D%0A(e.g.+Zimbabwe)%3B+improvements+in+product+promot+ion%2C+market+intelligence%2C+and+product+differentiation+(e.g.%0D%0Atargeting+distinct+products+for+breakfast+porridge+vs+stiff+porridge)%3B+and+the+prospects+for+industry+consolidation%0D%0Ainto+a+few+larger+millers.+While+the+Botswana+case+is+not+specifically+replicable+in+neighboring+countries%2C+the%0D%0Astimulus+created+by+linking+technology%2C+finance%2C+and+raw+material+supply+offers+important+lessons+for+the%0D%0Adevelopment+of+commercial+crop+processing+throughout+southern+Africa.&rft.publisher=International+Crops+Research+Institute+for+the+Semi-Arid+Tropics&rft.date=2000&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Foar.icrisat.org%2F1093%2F1%2FRA_00363.pdf&rft.identifier=++Rohrbach%2C+D+and+Mupanda%2C+K+and+Seleka%2C+T++(2000)+Commercialization+of+Sorghum+Milling+in+Botswana%3A+Trends+and+Prospects.++Manual.+International+Crops+Research+Institute+for+the+Semi-Arid+Tropics.+++++