Transforming Agricultural Marketing in India: Linking Farmers to a National Gateway and E-Markets Current Scenario and a Way Forward, Research Report IDC-5

Raju, K V and Naik, G and Ramseshan, R and Pandey, T and Joshi, P (2016) Transforming Agricultural Marketing in India: Linking Farmers to a National Gateway and E-Markets Current Scenario and a Way Forward, Research Report IDC-5. Technical Report. ICRISAT, Patancheru.

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Research Program : Asia

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We are extremely thankful to the Prime Minister’s Office for asking us to help prepare the strategy report. This report was prepared by a Task Force set up by ICRISAT for submission to the Prime Minister Office, Government of India. Its members are: KV Raju (coordinator, IDC-ICRISAT), Gopal Naik (IIM-Bangalore), Ramaseshan (ReMSL), Tushar Pandey and Partha Joshi (Yes Bank). Additional inputs provided by T.R.Sreenivas and S.Rajeshwaran (FPM, IIM-Bangalore), Karuppanchetty and Madhumurthy (ABIA-ICRISAT), Srikanth Rupavatharam (IDC-ICRISAT). Comments and suggestions on the earlier version were provided by PG Chengappa (ICAR Chair Professor) Rameshchand (Director, NCAP, Delhi), Director-General of MANAGE, Martin Blumenthal (ICRISAT). We are highly thankful to all of them. We also sincerely acknowledge the support of the Task Force members for their contributions towards the report and the case studies. We are also thankful to senior officers of the Ministry of Agriculture and Farmers Welfare, Government of India for their very useful suggestions on the earlier version of this paper.This report is part of a series of Strategy Papers drafted on the request of the Prime Minister’s Office, India. This Research Report No - IDC-5. TR Sreenivas FPM, S Rajeshwaran FPM of IIM Bangalore and Srikanth Rupavatharam Visiting Scientist, Post-Harvest technologist, IDC, Asia Research Program, ICRISAT were Contributing authors for this paper.


Agricultural marketing is mainly a state prerogative with the Central Government providing support under central sector schemes. Starting from the year 1951, various Five-Year Plans focused on the price support programs through Minimum Support Price (MSP), development of physical markets, on-farm and off-farm storage structures, facilities for standardization and grading, packaging and transportation. Agricultural marketing plays a pivotal role in promoting and sustaining agricultural production and productivity, leading to food security and inclusive growth of the country. A number of external and internal factors such as globalized markets and urbanization have enforced market reforms. Marketing system improvement needs to be an integral part of any policy and strategy devised for agricultural development. The current agricultural marketing system is the outcome of several years of Government support/ interventions. In India, a number of institutions have been established with a developmental mandate targeted towards one or more areas of agricultural marketing such as procurement, storage and warehousing, credit and cooperative marketing.

Item Type: Monograph (Technical Report)
Divisions: Research Program : Asia
Series Name: PMO Strategy Document Series
Uncontrolled Keywords: Agricultural Marketing, India, Indian Agriculture, E-Market, National Agriculture Market, NAM, Agricultural Product
Subjects: Others > Agriculture-Farming, Production, Technology, Economics
Others > Digital Agriculture
Depositing User: Mr Ramesh K
Date Deposited: 25 Oct 2016 04:43
Last Modified: 25 Oct 2016 04:43
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