Schipmann, C and Qaim, M (2011) Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand. GlobalFood Discussion Papers No. 2. Discussion Paper. Georg-August-University of Göttingen, Göttingen, Germany.
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Abstract
Supermarkets and hypermarkets are expanding rapidly in many developing countries. While consequences for farmers and consumers were analyzed recently, little is known about the implications for traditional retail formats such as wet markets. Using data from a market survey in Thailand and hedonic regression models, we analyze quality and prices for fresh vegetables from different retail outlets. Compared to wet markets, modern retailers sell higher quality at higher prices, indicating that they are primarily targeting better-off consumers. Hence, they are not directly competing for the same market segments. Yet there are signs that modern and traditional markets will gradually converge
| Item Type: | Monograph (Discussion Paper) |
|---|---|
| Divisions: | UNSPECIFIED |
| CRP: | UNSPECIFIED |
| Subjects: | Others > Agriculture-Farming, Production, Technology, Economics |
| Depositing User: | Mr Siva Shankar |
| Date Deposited: | 01 Dec 2011 05:10 |
| Last Modified: | 06 Feb 2012 11:47 |
| URI: | http://oar.icrisat.org/id/eprint/4589 |
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