GreenPHABLETTM video for effective information dissemination on hermetic groundnut storage technology

Sumanthkumar, V V and Vijayraju, P and Sudini, H and Kumara Charyulu, D and Chakradhar, T and Chakravarty, A and Rao, K V and Madhuri, P (2017) GreenPHABLETTM video for effective information dissemination on hermetic groundnut storage technology. Journal of Oilseeds Research, 34 (3). pp. 241-246. ISSN 0970-2776

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Information and communication technologies (ICT) tools can facilitate dissemination of need based and farmer centric information at an affordable cost to India's rural population. One of the major constraints of groundnut production is aflatoxin accumulation and insect infestation during storage. In our studies conducted at ICRISAT, the Purdue Improved Crop Storage (PICS) hermetic storage technology proved effective against insect infestation and aflatoxin accumulation during storage. To facilitate visual learning of the use of hermetic storage, a five minute GreenPHABLETTM video (GPV) in the local language was developed at ICRISAT. A 3-month long experiment was conducted in collaboration with an NGO Samatha of Penugonda in Anantapur district of Andhra Pradesh, India to assess the dissemination potential of GPV. A survey conducted among 30 farmers who received the video, revealed that about 80% of farmers received the video from a fellow farmer and only 20 per cent farmers received from the extension agents. Majority of the farmers received the video on their mobile phones through "Share It" (73.3%) and 13.3 per cent received via "Bluetooth", further 10 per cent reported through "WhatsApp" and while only 3.3% received it through the computer by USB Copy. After three months, 300 farmers from 40 villages received the GPV, while our 30 respondents shared the GPV with 150 farmers and screened the GPV to 200 farmers. The experiment shows that GPV can be an effective tool for spreading information about the groundnut hermetic storage technology and other agricultural innovations.

Item Type: Article
Divisions: Research Program : Asia
Research Program : Innovation Systems for the Drylands (ISD)
Uncontrolled Keywords: Information and communication technologies, ICT tools, agricultural innovations, Andhra Pradesh, India, groundnut production, Anantapur district, mobile phones, spreading information, dissemination of information
Subjects: Others > Andhra Pradesh
Others > Innovation
Others > Information Technology
Mandate crops > Groundnut
Others > Indian Agriculture
Others > Information and Communications Technology
Others > Digital Agriculture
Depositing User: Mr Ramesh K
Date Deposited: 22 Jan 2019 04:49
Last Modified: 22 Jan 2019 04:49
Official URL:
Acknowledgement: The support provided to carry out this study, by the Research Program Director of Asia, ICRISAT is greatly acknowledged. We are thankful to the support received from the partner organizations and farmers engaged in this study.
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