Raju, K V and Wani, S P (2018) Corporate Social Responsibility in India: Philosophy, Policy and Practice. In: Corporate Social Responsibility : Win-win Propositions for Communities, Corporates and Agriculture. CABI, pp. 1-20. ISBN 9781786394514
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Abstract
The world is changing, and by dimensions and at a pace never seen in the past. Consumers are evaluating products and services not only in terms of functionality and technology but also whether the producer is paying adequate attention to the environment and the community. Social media allows for quick person to person dissemination of data and experience, and for a positive or negative buildup, which far exceeds the power of mass media based inferences.
Item Type: | Book Section |
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Divisions: | Research Program : Asia |
CRP: | UNSPECIFIED |
Uncontrolled Keywords: | Corporate Social Responsibility, India, Philosophy, Policy, Practice, CSR, Tata Group, Infosys, Philanthropy |
Subjects: | Others > Corporate Social Responsibility Others > India |
Depositing User: | Mr Ramesh K |
Date Deposited: | 21 Nov 2018 04:33 |
Last Modified: | 21 Nov 2018 04:33 |
URI: | http://oar.icrisat.org/id/eprint/10942 |
Acknowledgement: | We thank Dr. K H Anantha for his help in reviewing the manuscript. |
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