Social media and communication by scientists: M. S. Swaminathan on Twitter

Jayashree, B. (2018) Social media and communication by scientists: M. S. Swaminathan on Twitter. Current Science (TSI), 114 (9). pp. 1-6. ISSN 0011-3891

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Scientists use popular media to share views or facilitate greater understanding of their work. Social media also offers scientists the opportunity to build public opinion. Hailed as one of three most influential Indians of the 20th century by Time Magazine1, renowned agriculture scientist M. S. Swaminathan has written prolifically in scientific and mainstream media. From March 2015, for a period of one year, his use of social media platform Twitter is being taken up as a case study of social media communication by scientists. This article analyses themes articulated by a scientist on social media and finds that this provides an entry for discussions on science and development. Through this study, it is suggested that scientists, especially in India, can intervene more actively, for greater authenticity, accuracy and understanding among social media users on scientific subjects.

Item Type: Article
Divisions: Strategic Marketing and Communication
Uncontrolled Keywords: Swaminathan, social media activity, Twitter activity, agriculture, communication by scientists
Subjects: Others > Agriculture
Others > Information and Communications Technology
Depositing User: Mr Ramesh K
Date Deposited: 21 May 2018 10:15
Last Modified: 03 Apr 2019 10:01
Official URL:
Acknowledgement: This article had been written when the author of this article had worked in MSSRF. Presently the author works in ICRISAT. I thank Prof. M. S. Swaminathan for enabling access to his Twitter account. I also thank Prof. P. C. Kesavan, Distinguished Fellow, MSSRF and Prof. Nitya Rao, University of East Anglia for valuable suggestions on the direction of this study. I also thank Ms Dilhara Begum and Ms Aparna Narayanan, MSSRF for collating the statements.
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